| For sales and marketing professionals, effective communication is the key to success. No matter how good your marketing proposal is or how persuasive your selling points are, poor language skills inevitably discount your efforts. |
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| In Hong Kong, an international business hub, business contact with overseas partners is part of everyday business life. Proficient and proper use of business English is vitally important. Though English is the most frequent business communication medium in Hong Kong, those who can really manage it well represent only a minority. Through the Executive Certificate in Business English for Sales and Marketing Professionals training program, you will be exposed to the best training in practical business English, the key to success. |
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| Course
Outline |
| I. Classroom training (72 hours) |
 Introduction to business communications |
| The writing process |
| Organizing business writing |
| Oral and written communications for sales and marketing |
| Sales messages |
| Effective corporate communications |
| Writing business letters - style and format |
| Writing proposals and reports |
| Oral presentations |
| Analyzing, anticipating & adapting to audiences |
| Expanding communications power |
| II. Group project (12 Hours) |
| III. Group presentation (6 Hours) |
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| Assessment Weighting |
| Group Project / Group Presentation | 50%
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| Class Participation | 50%
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| Requirements for applying for CEF |
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Minimum grade of 70 out of 100 |
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At least 80% attendance |
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Pass the BULATS computer test: (Level II or above) |
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Program
highlights |
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90-hour professional training program |
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Specialized, practical training in business English for sales and marketing professionals |
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Students with similar experience will be grouped - to ensure an effective communication atmosphere in class |
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Ideal for middle managers to senior executives |
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The trainer is a language as well as sales and marketing expert, so students will benefit from both professions |
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Eligible for CEF funding |
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World
class
trainer
- Louis
Hop Lee |
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Juris Doctor (J.D.) from Hastings College of Law, University of California |
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Multi-lingual San Franciscan who has been based in Hong Kong for 9 years |
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Extensive experience in corporate communications, sales and marketing for MNCs since 1993 |
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Over 10 years' experience in English training for executives and 30 years' experience of business communications |
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Director for NGOs |
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